SmartAid

Target Market 

Our target market is college students, away from home, possibly for the first time, and their parents - have peace of mind knowing your kids are safe with smart aid by their side - even when they're thousands of miles away from home.

Smart Aid is designed to meet the needs of students and parents by providing easy access to reliable first aid kits and education. Based on our survey of University of Denver students, we found that nearly half don’t own a first aid kit, and while most feel comfortable receiving professional care, they prefer to handle minor injuries independently.

Our go-to-market strategy includes engaging students directly through campus pop-ups to showcase the importance of first aid knowledge and how Smart Aid can bridge any gaps. From there, we aim to grow our community on social media, eventually reaching students across Colorado and nationwide.

Technology 

The smart first aid kit is your essential companion for health and safety. With our intuitive mobile app you can have real time guidance at your fingertips. Input your symptoms and let our AI powered tools suggest appropriate treatment and first aid measures. Don't worry about running our of supplies. The kit tracks inventory using RFID technology sending alerts when items are running low or when they are nearing expiration. It's compact and portable. The smart first aid kit is perfect for home travel and outdoor adventures ensuring safety is always within reach.

This is a simple arduino model of the red, yellow, and green light system - the certain light will flash when the kit is running low as well as be writen on the small screen so it is clear to users. 

Have you ever experienced a first aid emergency? Close to 9 in 10 teenagers have been confronted with some kind of medical emergency, and to add on to that, 4 out of 5 of them say that they would feel safer if they had some basic first aid knowledge to apply during the situation. With the SmartAid first aid kit, you will be able to confidently respond to any first aid emergency.  Worried about running out of supplies?  The kit tracks inventory using RFID technology sending alerts when items are running low or when they are nearing expiration. Not sure what to do about a scrape, or if it’s appropriate to see a doctor? Let our AI powered reverse image search clearly identify your injuries and treatments needed, and let your worries wash away. It's compact and portable, making it perfect for home travel and outdoor adventures ensuring safety is always within reach. Our target market is college students, especially those away from home for the first time, and our audience is their parents. According to our research, less than 50% of college students own or have personal access to a first aid kit, yet only 40% of students feel comfortable receiving medical aid from a doctor? This means that there is an open market for SmartAid to be able to both give the knowledge and tools for students to deal with first aid emergencies. Our target market focuses both on large schools, such as the University of Colorado Boulder, with an undergraduate population of around 30,000 as well as more mid size schools like the University of Denver, with an undergraduate population of around 6,400. This means that our target market size would be around 37,000 college students to start. Our competitive advantage stems from the fact that SmartAid, along with providing you with the medical supplies needed, also tells you how and what to treat your injury with. There is nothing else like this currently on the market. Our profits will come from sales of our first aid kit at different price points depending on size and what a customer needs in their first aid kit. 

Our solution: Smart aid is a physical first aid kit with a mobile app integration that ensures safety is always within reach. Smart aid uses RFID sensors to indicate when you are running low on items and sends an automated text through the mobile app confirming you would like more shipped directly to your house. Smart aid also uses AI reverse image search/computer vision to scan your injuries and tell you the severity of them, and also how to treat said injury. Smart Aids subscription ensures that you are continuously receiving new items if necessary, and gives you the ability to use their app. 